Brand Story

There's a teddy bear named MaoMao.
His nose has been mended, he's a bit old, and he's traveled half the world.
Every time we go out, he always sits in his special little backpack in the airplane cabin—I can't bear to put him in the luggage compartment.
After the plane takes off, he'll be taken out and sit in the seat, watching the cities streaming by outside the window with me.
Every night before bed, the whole family has to hug him; if we don't, we can't sleep.

There's also a fluffy red poodle named TiTi.
He's silly and clingy. When he walks in, you don't have to do anything; no matter how tired you are, you forget it the moment you see him. He's the family's beloved darling, and no one has ever missed his annual birthday party.

These two furry friends are the true origin of GAGA Plushie.
You must have one in your heart too.
You can't quite explain why you like them; it's just that kind of presence—they make you relax when you touch them, feel at ease when you see them, and they're always there without needing to say a word.

GAGA Plushie is a place where you can create this kind of presence with your own hands.
From choosing the character, stuffing the cotton, attaching the eyes and nose, to writing its name—every step is yours, every stitch is real. The moment you take it home, it's yours. Unique, belonging only to you.